Marketing is a way to reach people and to influence their purchasing decisions. Direct marketing is a form of marketing that includes the use of leaflets, brochures, letters, catalogs and print media to potential customers. Today, there are many new direct marketing options with the advances in technology. Companies like National Magazine Exchange can utilized direct marketing techniques to reach thousands of customers and to optimize their marketing potiential.
Marketing today can include database management, telecommunications, digital media access, internet use and more.
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